SPEAKER INFO + RESOURCES

HOW THE EVENT WILL WORK

📌"What's for Dinner?": The Summit will run from SEPTEMBER 23-25, 2024 with 5-7 presentations running each day.

All Foodie Experts are asked to provide a self created pre-recorded "presentation" or demo. The feedback from attendees from our last summit really appreciated that the sessions were short & sweet. We don't want to go over 25 minutes. But, let's shoot for no less than 20 minutes, if possible.

This will include (at minimum) 17-20 minutes of content (with up to a 3-minute freebie (or paid product) pitch tacked on to the end).

Many of you are super comfortable in front of the camera showing off your skills, teaching your subscribers & getting to know your community. And, I want to embrace this when it comes to the format you choose for your pre-recorded "presentation."

Your Foodie Expert Session could include any of the following formats:

✅Cooking Demonstration

✅Combo Slideshow + Cooking Demo

✅Instructional video

✅Workshop

✅"Wild Card" creative ideas welcome! Contact me!

It's nice if you have a printable that goes along with your presentation (e.g. checklist, grocery list, recipe, etc.) please include this with your presentation submission & I will provide access to it on the presentation page the day of your presentation.


📌While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. (We used Chatroll last time & it was a huge hit with the attendees & had wonderful engagement.) All you need to do is pop in during your scheduled time & interact with the attendees in the chat box. There is no video component to the live chat. (So, you could chat away in pjs!)


📌Along with the presentations, there will be a Facebook group for attendees to have fun in, hold each other accountable, and ask questions. If attendees have good questions while your presentation is going on, you’re welcome to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value. Just let me know ahead of time & I'll make sure we don't have a conflict on the schedule.


📌Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.


📌During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the ALL INCLUSIVE PASS. This ALL INCLUSIVE PASS will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions and grow your email list. Yay!

The ALL INCLUSIVE PASS includes all of the following:

✔️Early access (Starting Day 1) + 6 month ongoing access to replays of all foodie presentations

✔️Presenter BONUSES (discussed below)

✔️Private Podcast Feed of all foodie presentations

✔️Souvenir Recipe Collaborative e-Book (discussed below)

WHAT I'LL ASK OF YOU

So this all sounds great, but what kind of work does it require of you? Let’s chat about it! 

*[NOTE: LINKS COMING AT FUTURE DATE]

1. BASIC INFORMATION

The first thing I’ll need is some basic information from you so I can finish up our registration page and Speaker page.

This information includes:

✅Name

✅Title

✅Bio

✅Square Headshot


Once you give me the 👍thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.


2. PRESENTATION

Next up is your presentation! 🙌 This is a 17-20 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

🎯Please structure your content in a way that allows attendees to walk away feeling like they've really learned something. Remember: we're going for that "Man, I can totally do this!" & "Oooooo, that looks amazing (and easy!)...I'm gonna try that tonight!".


Again, your "presentation" could include any of the following formats:

✅Cooking Demonstration

✅Combo Slideshow + Cooking Demo

✅Instructional video

✅Workshop

✅"Wild Card" creative ideas welcome! Contact me!

No matter what format you choose, please note that you are absolutely free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content.

Here’s the suggested flow:

✅Quick Introduction

✅Where people go wrong with your topic & tend to overcomplicate it

✅Teaching Section

✅Specific Action Steps (with the goal of simplifying their existing process)

✅Up to a 3 minute freebie pitch

✅Include questions for attendees to answer in the chat box throughout to boost engagement (plus, remember: you'll be live in the chatbox to engage with them as they answer!)

📌NOTE: After your 17-20 minute presentation / workshop / demo, you're welcome to pitch just about anything you'd like! The goal is to get them to see the connection between your presentation & the thing you're asking them sign up for next. So, just make sure the thing you're pitching is truly related to the topic you just spoke about. If they don't see the connection, then the conversion rate won't be as high for you. Feel free to ask me any questions about this admin@freakingdelish.com

Checkout a handy go-by to use when creating your presentation HERE.


🎯PRESENTATION DUE DATE: JULY 26, 2024.

I am happy to accept your presentation as early as you'd like to provide it. That said, as a mother of two school aged children, I understand we juggle a lot over the summer months. So, your videos will not be expected until this date. Please let me know if you have a special situation & need additional time. We'll work together to pick a date that works for both of us!

September 23rd (the first day of the Summit!) may seem like a long way off, but trust me....it's right around the corner. Plus, I do need plenty of time to make sure all the back-end magic makes the Summit go off without a hitch! We had zero issues last summit & I truly believe it was because of the promptness of our amazing Foodie Experts!

Again, if you have a conflict for this due date--please reach out to me! I'll bend over backwards to accommodate you. I can give you a bit of wiggle room if need be--but, please get them to me by July 8th at the latest.

Sidenote: If you’d like to go with the interview-style presentation, schedule a time with me to do that via email: admin@freakingdelish.com. We’ll work together to come up with questions that highlight your unique skills, offerings & flavor!

3. "ALL INCLUSIVE PASS" CONTRIBUTION

The ALL INCLUSIVE PASS will be a huge addition to the presentations we’re running.

The All Inclusive Pass is a paid product filled with presenter bonuses, extended presentation viewing, private podcast access for listening on the go & MORE!

To make it even more valuable and to give you an additional way to grow your email list, I’ll ask each of you to provide one resource to the ALL INCLUSIVE PASS.

This includes things like:

✅Meal Plans

✅Memberships

✅Courses (big or small)

✅Classes (virtual or in person)

✅Workbooks / other digital products

✅Discount Codes (or % Off Offers) **The only codes allowed are those created specifically for What's For Dinner?": The Summit & are NOT available on any other platform, to any other groups, or accessible through any other avenue during the promo period, during the summit, or the 3 months following the Summit. Basically, if they can find this code (or similarly valued code) by doing a simple search or following you, then it loses its value. The goal is to boost the value of this product, as we are selling it!

📌Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.

📌We cannot accept freebies that you use for lead generation on your website or other already accessible site. Basically, if anyone can go snag this for free, then that's not what to include as your speaker bonus in the ALL INCLUSIVE PASS. However, feel free to include that info in your Basic Info Questionnaire & I'll add it to your presentation page to snag leads!

📌It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

📌Anyone who contributes a premium resource will get a 50% affiliate commission on sales of the ALL INCLUSIVE PASS (40% to non-contributors). Plus, this is also an opportunity to collect hundreds of extra email addresses as attendees claim your offer. That's loads more people coming into your funnel.

🎯Information for these resources is due on July 12th.

You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

Attendees will be able to start claiming your bonus right when registration opens on September 4, 2024.

4. SOUVENIR RECIPE BOOK

A collaborative piece of the ALL INCLUSIVE PASS is the "Souvenir Recipe Book."

📌Please note: Every presenter is expected to contribute to the Souvenir Recipe Book whether you decide to contribute a "Presenter Bonus" to the All Inclusive Pass or not. The "Presenter Bonus" is a wholly separate element.

Honestly, I want this to be an uplifting, inspiring & feel-good event where our biggest goal is to help these families start cooking at home....but, they need some inspo!

🎯And, I want to give them a little collaborative souvenir from their experience in the form of a Recipe eBook. Being the foodies that we are, I'm sure we've all got a billion amazing recipes to share & this was such a huge reason why so many of our purchasers snagged the All Inclusive Pass last time. They loved this ebook filled with ALL their new foodie besties & samplings of their work.

What I'll need from you:

✅ Word or Google Doc & image of a stand out recipe that would be perfect for our attendees (from your website, featured on social media, etc.). It doesn't have to be unique to this event.

✅This recipe should check ALL of these boxes: easy, quick, doable on a super busy weeknight, family friendly & ingredients are easily accessible.

I'll compile all the recipes into a digital download for the ALL INCLUSIVE PASS & add links, headshot, & logos to each recipe. That way, the attendees can easily refer back to the creator of their new favorite dish!

5. PROMOTION

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

I want to create as much excitement around this unique event as possible & I know we can have another amazing turnout!

Because of that, everyone is encouraged to share on social media and/or to email their lists during the promotion period, starting on SEPTEMBER 9, 2024 & all the way up to the actual Summit SEPTEMBER 23-25th.

🎯You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any ALL INCLUSIVE PASS sales (50% if you've contributed a presenter bonus).

You’ll find swipe copy and graphics in the Resource Vault below.

⭐All I ask is that you play to your strengths:

✅If you have an email list - email them at least 3 times (OR MORE!) during the promo & Summit event period.

✅If you have a following on a social media platform - Share registration info (& plug the ALL INCLUSIVE PASS value!) as often as possible. TikTok creators can add a link on your LinkTree (or other) so followers can click through easily. YouTubers can add links where possible, too! *Contact me if you'd like me to pop into your FB Group live (or similar) & do a little promo together! Just email me at admin@freakingdelish.com.

✅Bloggers can create a pop-up or Hello Bar on your website that links to the Summit registration page.

Podcasters can include promos & ad links for the Summit in the show notes for any/all of their episodes. *Please contact me if you want me to schedule a time to chat about the Summit & tell your listeners all about the event. I'm here to help:)


🎯
PLEASE NOTE: Because we have such a diverse community of presenters & each has their own web of followers -- there is no "one-size-fits-all" approach to PROMO.

The only thing I know for sure is that the more we ALL talk, post, mention, & link to the event & the ALL INCLUSIVE PASS--the more successful this event will be at all levels.

So, promote, promote, promote!

NOTE: As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

6. EVENT PARTICIPATION 

And last comes participation during the week of the event. Since the work of creating the presentations and extra resources will be complete, we’ll be able to sit back and relax for the most part!

That said, you'll have three opportunities to get involved during the week of the Summit:

✅Live in the chatbox via CHATROLL on the presentation page during your scheduled presentation time.

✅Live in the Facebook Group to answer questions, or even for a little FB Live chat with attendees for a few minutes during the Summit.

Social events in the Facebook Group will be planned out as we get closer to the Summit & we may also add bonus "roundtable" style lives to include the speakers, giveaways & other "party" style games. I'll keep you posted on this as the events are added.

AFFILIATE DETAILS

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?


That’s exactly why I’ve set up an
affiliate program for the
ALL INCLUSIVE PASS where you’ll receive a commission from all sales from traffic you refer. Payouts will be made by OCTOBER 4, 2024, which will allow for a few extra days of plugging the ALL INCLUSIVE PASS for any folks who missed out & have FOMO!

📌The commission structure for all Foodie Expert presenters is as follows:

✅40% for all Foodie Expert presenters

✅50% for all Foodie Expert presenters who also include a premium bonus (for the All Inclusive Pass) 

📌The pricing structure will be:

"Fast Action" ($47) purchasers (within 20 minutes after initial registration)

"Early Bird" ($65) purchasers who buy anytime during the promotion period but after the "20 minute Fast Action" window. I'm going to leave this window open starting September 4, 2024 - September 22, 2024 (any time before Day 1 of the Summit).

"Standard" All Inclusive Pass ($75) rate starting Day 1 of the Summit (September 23, 2024 until the doors close on the offer, which will be September 29, 2024). This will give affiliates time to promote the All Inclusive Pass to followers & subscribers who missed out & still want the pass!

📌To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

NOTE: As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

RESOURCE VAULT

Now for those resources I promised to make your life as easy as possible.


In this folder you’ll find the following resources:

✅Summit branding information (in case you'd like to show off that you've been featured on your website)

To-Do list with due dates so you can keep track of everything nice and easily

Email swipe copy and suggested send dates

Social media swipe copy and suggestion posting dates

Social media graphics

Presentation templates (you’re welcome to use your own - these are simply for convenience)


🎯View the resources here.


And in case you don't want to dig through a folder, here are direct links:

✳️Branding

✳️To do list

✳️Graphics

✳️Presentation templates

✳️Email swipe copy

✳️Social media swipe copy

ACTION STEPS

Phew, that was a lot to cover - thank you for making it this far!


🎯For the sake of clarity, here are your current action steps:

1️⃣Let me know you’re in, or let's schedule a time to chat!

2️⃣Then, provide your basic information once the link comes through

3️⃣Sign up for your affiliate account!

4️⃣Let me know if you have any questions up to this point:)


Remember to grab your to do list and get things added to your 📆calendar.

Because if you’re like me, if it’s not in your calendar it doesn’t exist....

IMPORTANT DATES

🎯These are your important dates:

1️⃣Promotion period: September 9th (through the last day of the summit, September 25th)

2️⃣Summit dates: September 23-25

3️⃣ALL INCLUSIVE PASS cart closes: September 29th

4️⃣Affiliate payouts: by October 4th


Something I missed? Email me at admin@freakingdelish.com